Cineleague – an international esports tournament that will be hosted and broadcasted in movie theatres.
This initiative is stared by the Cooldown Ventures from the UK who are exploring the potential that movie theatre can provide over traditional studio content. With engaging Millennials and GenZs in mind, esports content will be presented in a shared venue which will lead to the building of communities to deliver an engaging experience.
The first international partner for the initiative has been announced and they are Pakistan’s Cinepax.
Cinepax runs 13 sites over nine cities with a total of 45 screens. On revelation of this initiative, Cinepax is said to be cooperating with Cooldown Venture’s recently acquired Esports Team, Vexed Gaming to curate esports pre-show events. The curated events will be made for Cinepax and be eventually feed out to into the tournaments.
In addition to the collaboration in curating events, Vexed Gaming will also undetake a friendship tour of Pakistan in 2020. The goal of this tour is to have the team to play alongside Pakistan’s best local talent.
The key objectives will include the following:
- To create dynamic and enthusiastic esports-focussed local communities, centred around live experiences in movie theatres
- To provide a platform for local talent to shine
- To give fans the opportunity to participate in tournaments for the games they follow
- To present esports to new audiences in a way that’s both highly accessible and engaging
- To deliver the first nation-to-nation esports tournament
According to Cooldown Ventures’ Chief Marketing Officer, Sonny Waheed:
“We will have, from the outset, the ability to broadcast to cinemas worldwide,” he told us. “The expectation of the programme is that each cinema chain (in each country) will broadcast their own events and then come together to broadcast the international tournament.”
“We are currently in discussion with a number of chains around the word to continue the build up of the CineLeague – the UK is absolutely part of those plans and we’re keen to engage with the local sector.”
“To start with, the domestic tournaments will be held within the cinemas and broadcast domestically throughout the cinema’s chain,” Sonny continued.
“As the events grow there may be need to find larger venues, however the programme is aimed at providing a significant amount of cinema-hosted events (not only tournaments).”
After the announcements, more information will be give out this coming December.